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Thread: Are Manufacturers Leaving 3D Behind?

  1. #1
    Administrator Tracy Rainwater's Avatar
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    Are Manufacturers Leaving 3D Behind?

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    Just a few short years ago, the AV Industry couldn't get enough 3D. Nearly every new display, Blu-ray player, and AVR proudly wore a new 3D logo. Most manufacturers were acting like 3D was the greatest thing since sliced bread.

    However, this morning I read an interesting article from Korean AV publication Etnews, that indicates manufacturers are backing off the 3D bandwagon. To me, this quote speaks volumes.

    Samsung Electronics and LG Electronics are greatly reducing the number of TVs that will have 3D function. Samsung Electronics is not going to install 3D function into new products, and LG Electronics is going to reduce the number of TVs with 3D function in half. Number of 3D TVs is starting to decrease as UHD has emerged as a major element that differentiates TVs and as VR (Virtual Reality) and others have appeared as technologies that can replace 3D function.

    According to related industry on the 4th, it is seen that Samsung Electronics has not ordered any new supplies of glasses for 3D TVs to its suppliers.

    “Even though we had been supplying 3D glasses until last year, there is no any request for new supply this year.” said a representative for Samsung Electronics’ partner. “It is seen that Samsung Electronics is not going to apply 3D technology into its new TVs.”
    Now I know it is in the best interest of these companies to continually come up with new reasons for you to buy new products. However, if you read the article in its entirety, it implies that not only are fewer displays going to come with 3D glasses in the box, but there will be fewer new display models manufactured with 3D capabilities at all.

    Are you surprised? How deep did you invest into 3D?
    DangeRuss likes this.

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    Senior Member TrippleJ's Avatar
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    I do have a 3D tv and 3D Blu Ray player and on occasion I do watch 3D movies but for the most part, I don't watch 3D movies so I am ok with them phasing 3D out and to be really honest, it is mostly the kids that enjoy the 3D animated movies more than I do..
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    I never believed in this fake 3D (need to wear glasses). I invested $0 on 3D anything. One day they will release real 3D & NO glasses. Then I'd be cool with it. The greedy manufacturers released it way too soon. So, they got just what they deserved.

  4. #4
    Administrator Tracy Rainwater's Avatar
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    I have never been excited about, or been a card carrying 3D fanboy.

    My early demos at CEDIA didn't impress me enough to even consider buying into 3D, for the sake of 3D. However, now that I have a 3D enabled projector, Blu-ray player, and pre/pro, I am intrigued. I'll keep a watch out for a steal of a deal on a couple of pairs of glasses and a David Vaughn approved 3D flick.

    No rush; I've waited this long. If I never buy in, I'll be ok with that too. I'm more excited about OLED, HDR, and the new color space promised by the AV industry, that came along with the 4K announcement.

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    Senior Member David Vaughn's Avatar
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    I'm not a big fan of 3D at all, although I have nearly 100 3D movies (from reviews). I haven't spent one dime on a 3D movie myself, but I did have to buy 4 sets of glasses (which were way overpriced). I knew 3D was going to die as soon as Disney stopped sending 3D copies to reviewers...this told me they had given up on the format. Give me 10-bit color and HDR and I'll be a very happy camper. It doesn't even have to be in 4K (although it will be).
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    Senior Member Lefisc's Avatar
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    I feel like I'm going to be the lone desenter in the group. My projection TV came with 3-D and so did my OLED TV that we keep upstairs. I do not feel I spent any extra money.
    But David came over to my house and forced me to watch the Walk in 3D and I really enjoyed it. I also thought Hugo was a great 3-D movie as was House of wax which was made in the 1950s. A few movies including the latest Oz movie and Green Lantern we're only interesting because they were in 3-D. I have also enjoyed a few cartoons such as despicable me in 3-D. I just got Everest I haven't seen that yet. I have also enjoyed several of the superhero movies in 3-D. If we lose it I will be disappointed. But 3-D has been a fad several times and then never seems to last.


    And if you're wondering what David did to force us to watch The Walk in 3D just pull out a copy of a clockwork Orange, oh my brothers.
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    We are not singling out a handful of great 3D Movies. The point is that 3D, when it was released years ago was a big mistake. It still should not have been released until the technology caught up with our ability to watch it without a crutch (wearing these glasses).

    Many people have complained about headaches, or turning their head slightly, and have the 3D image deteriorate. One day, in the not too distant future, we will have true effective 3D. Then & only then, we will all laugh at the difference between then & now. By then, you will see the 3D of yesterday & today, at your local flea market going for pennies on the dollar. At that point, the going price for those glasses will be $1.00.They will say, man, I should never have jumped into this overpriced joke when I did. I listened to unqualified sales people at places like Best Buy. Go back there and tell that salesman who talked you into it and bitch him out. Oh, that's right, he doesn't work there any longer. Duh. He's probably selling used cars.
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    Junior Member techbeengood's Avatar
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    Quote Originally Posted by Tracy Rainwater View Post
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    Just a few short years ago, the AV Industry couldn't get enough 3D. Nearly every new display, Blu-ray player, and AVR proudly wore a new 3D logo. Most manufacturers were acting like 3D was the greatest thing since sliced bread.

    However, this morning I read an interesting article from Korean AV publication Etnews, that indicates manufacturers are backing off the 3D bandwagon. To me, this quote speaks volumes.



    Now I know it is in the best interest of these companies to continually come up with new reasons for you to buy new products. However, if you read the article in its entirety, it implies that not only are fewer displays going to come with 3D glasses in the box, but there will be fewer new display models manufactured with 3D capabilities at all.

    Are you surprised? How deep did you invest into 3D?

    Arrrrgh. Invested in 3D? Sure I did. I'll only buy my Sci-Fi Blu-ray in 3D. Ditto for my fantasy, action and animation that were presented in 3D in theaters. Is this a major added cost? I'm not feeling it, so I'm not annoyed. My projector and recent OLED TV purchase are 3D. And I purchased extra glasses. Did that add considerably to the price. Again, not feeling it, so no pain. I quite enjoy the experience, especially on my 110" projector screen. I've even purchased a few older, classic 3D movies. My enjoyment doesn't depend on others' acceptance or endorsement. Sadly it does depend on vendor profit calculations, so I may be screwed.

    Manufacturers beat their chests over the failure of some new technologies to reach launch speed. These same companies will abandon technologies that appear to have drawn only a niche market. I wonder how much money these companies spend on market research trying to figure out how to achieve consumer loyalty? Marketing, please meet your company shareholders. YOU DON"T HAVE ANY IDEA how your interests are incongruous. It may cost a few pennies of profit this quarter to earn long-term customer loyalty. Are you serious about customer loyalty or obsessed with this quarter's profits?

    Other companies emerge and exploit the smallest of markets quite successfully. I believe the 3D market might be small today, but it could be rewarding if the content stays available.

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    Quote Originally Posted by techbeengood View Post
    Arrrrgh. Invested in 3D? Sure I did. I'll only buy my Sci-Fi Blu-ray in 3D. Ditto for my fantasy, action and animation that were presented in 3D in theaters. Is this a major added cost? I'm not feeling it, so I'm not annoyed. My projector and recent OLED TV purchase are 3D. And I purchased extra glasses. Did that add considerably to the price. Again, not feeling it, so no pain. I quite enjoy the experience, especially on my 110" projector screen. I've even purchased a few older, classic 3D movies. My enjoyment doesn't depend on others' acceptance or endorsement. Sadly it does depend on vendor profit calculations, so I may be screwed.

    Manufacturers beat their chests over the failure of some new technologies to reach launch speed. These same companies will abandon technologies that appear to have drawn only a niche market. I wonder how much money these companies spend on market research trying to figure out how to achieve consumer loyalty? Marketing, please meet your company shareholders. YOU DON"T HAVE ANY IDEA how your interests are incongruous. It may cost a few pennies of profit this quarter to earn long-term customer loyalty. Are you serious about customer loyalty or obsessed with this quarter's profits?

    Other companies emerge and exploit the smallest of markets quite successfully. I believe the 3D market might be small today, but it could be rewarding if the content stays available.
    I am glad that you are enjoying your equipment, especially your 4K OLED TV. Welcome to the Forum. I think that was a very smart purchase. More so then 3D or Curved TV (Another joke perpetrated on customers everywhere). You overpaid for that and it's days are already numbered. I do believe in 4K OLED, but not 4K UHD. Why do you think that pricing on 4K UHD sets have dropped to a new low, while 4K OLED is at an all time high. Part of the problem is that only LG is selling 4K OLED here in the states. The tide will change. Mark my words. Other manufacturers will jump over.

  10. #10
    Administrator Tracy Rainwater's Avatar
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    I don't really blame AV manufacturers for pushing 3D in its current form. They have to sell equipment or we would all be complaining that we have limited choices for equipment. However, 3D just didn't grab me like 1080p video did. It didn't have the WOW factor that made me have to buy it.

    techbegood makes poses an interesting question. 3D isn't really new but its current form is. You just have to wonder how much the AV industry has spent on R&D.

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