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  1. #1
    Administrator Tracy Rainwater's Avatar
    Join Date
    Sep 2003

    Beats Acquisition Of MOG Confirmed

    Beats Electronics, known mainly for their headphones, is getting into the music streaming business. The company has just confirmed that it has acquired the online streaming company MOG. Many people, including me, may not have heard of MOG, but they have been around since 2005 and boast 16 Million tracks. Sounds to me like they were just a little bit ahead of the streaming game.

    Here's an exert from the story on Tech Crunch.

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    “[Beats] was never about just headphones. We’ve…expanded the Beats mission to every other link in the music experience chain – speakers, mobile phones, personal computers and automobile sound systems. With MOG, we are adding the best music service to the Beats portfolio for the first truly end-to-end music experience. With their talent and technology, the possibilities around future innovation are endless,” said Luke Wood, president and COO of Beats. MOG will remain an independent company post-acquisition, and the MOG Music Network, an ad-network and online music service, is not part of the deal. The LA Times further reports that the price paid by Beats was less than $10 million. [original story continues below]What we don’t know yet is how the two companies will actually integrate their services together: “time will tell” is all Hyman would say in response to that question. And there is also the question of how and if this will play with HTC, which invested $309 million in Beats in August 2011. The handset maker has been struggling against Samsung in the Android smartphone space but has been trying to fight back with a strategy that, like this deal between Beats and MOG, plays into making service investments to sit on top of its hardware, and further differentiate it from the rest of the Android pack.

  2. #2
    Owner-Publisher Jerry Del Colliano's Avatar
    Join Date
    Jan 2010
    West Los Angeles, California

    Why not?

    (because Apple owns the music download market and Pandora and others are already strong in streaming)

    Either way - its a move to diversify both sides of the equation. I just don't see people wanting to go outside of the box to get their streaming content. Then again with all that money from HTC, they may have no other choice.

  3. #3
    Senior Member Andrew Robinson's Avatar
    Join Date
    Sep 2011

    There's room for everyone and if Beats takes MOG to the next level (though their reach seems very respectable) then good on 'em. Amazon, Google, and others have carved out respectable niches for themselves so the more the merrier.


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