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  1. #1

    Netflix 4K App is Ready to Stream

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    Nexflix is making a bold move and has announced that they are ready to stream 4K content, now.

    UHD sets from Sony, LG, Samsung, Vizio and others have the Nexflix 4K app built in. The app utilizes a processing chip already in the displays, that decodes the 4K compression codec called High Efficiency Video Coding standard, or HEVC.

    This chip and the HEVC codec, will compress the 4K content more than 100 times. This will reduce the bandwidth needed to around 15.6 megabits per second. This download speed is readily available from most high-speed Internet providers, here in the United States.

    Here are more details from a story I read on CED Magazine.

    When the sets go on sale in the next few months, Netflix will be ready with Ultra HD programming, including some nature documentaries and the second season of its original series, "House of Cards." Ultra HD streaming will be part of the standard Netflix streaming price of $8 a month, the company said.Netflix showed off streaming in Ultra HD, or 4K, on the sidelines of the International CES gadget show this week. The format has four times as many pixels as standard HD and vastly improves the clarity of larger screens that measure 60 or more inches diagonally. Netflix videos that are available in the sharper format are labeled with the "Ultra HD 4K" symbol.
    The picture was crisp on a large Sony Bravia screen when running off hotel Internet that was boosted to 50 Mbps, and didn't seem to take any longer than standard Netflix video to load.

    Neil Hunt, Netflix's chief product officer, said the company was in a "unique place" by being able to order original programming in 4K and then being able to deliver it to the small group of early adopters while the format is still in its early stages.

    "People are recognizing that disc formats are yesterday's solution," Hunt said.
    Because of the cost challenges of making a new disc format or upgrading TV production facilities for small audiences, most content early on "is bound to be Internet-delivered," he said.
    And who says there is no 4K content?

  2. #2

    1 out of 1 members found this post helpful.
    My question is this. If they can offer 4K streaming, why can't they offer decent 1080p or even 720p with their other titles?

    Granted, I haven't had Netflix for a few years but from what I have been reading, their streaming quality hasn't really improved.

    Anyone have Netflix now? How is it?

  3. #3

    "will compress the 4K content more than 100 times" so that mean though the resolution is '4k', there will be sever degradation on video quality?

  4. #4

    That's a very good question. Everything that we watch is compressed to some extent.

    They had a demo running at CES. Hopefully we will see some reports in the next few days.

  5. #5

    1 out of 1 members found this post helpful.
    @Tracy even more to the point. The 1080i broadcast we have now is even compressed. We haven't even gone around to broadcasting full 1080p yet. Makes me wonder how badly compressed these '4k' streaming videos are.

  6. #6

    This is, of course, utter SCAMOLA and so far beyond simple "hype" that if I honestly think it crosses a line that may need to be investigated by the SEC in light of the timing of the recent movement of share price of Netflix -- Netflix Shares Slip After Analyst Downgrade Cites Growing Competition

    The fact is that the processing that currently happens even with current 1080p streaming formats often results in severe loss of "fidelity" to both the audio and image content. Here is a nice comparison, focusing on just one recent movie, that clearly shows the effects of the processing. You'll note the images chosen for the comparisons are those that have fixed camera positions and very little action -- these give the opportunity for maximum compression as the "delta" from frame to frame is lowest. The effects would be far worse for scenes with more motion of either the actors or the camera -- this coincides with negative effects of the well known "motion artifacts" of current image presentation technologies are wildly acknowledged to be a huge problem and efforts to artificially increase refresh rates are an effort that some manufacturers have found necessary even with state of the art OLED displays...

    The bottom line is that Netflix is clearly hyping the heck out of something and it is NOT going to be a good thing for the industry when others call them out for their lack of honesty nor will consumers be well served by faked up "UHD" claims...
    Joseph Zgymunt


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