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AT&T is in the process of acquiring the streaming services company Quickplay Media. The company specializes in multiscreen streaming and will help support AT&T/DirecTV's upcoming Over the Top streaming service.

The deal is expected to close mid 2016 with the new streaming service being available by the end of this year.

“Our strategy is to deliver video content however, whenever and wherever,” John Stanke, CEO of AT&T Entertainment Group, said in a statement. “Quickplay's multitenant IP distribution infrastructure, combined with AT&T's leading scale in IP connected end points, will allow us to host and distribute all forms of video traffic. We intend to scale and operate an industry-leading video distribution platform, and viewers will get the high-quality online video viewing experience they desire."
Details about the deal have not been released other than the statement from AT&T that Quickplay's 350 employees would be retained to get the new service up and running.

Details of the upcoming services were reported by

--DirecTV Now
Will offer a “range of content packages, including much of what is available from DirecTV today -- on-demand and live programming from many networks, plus premium add-on options.” This service will be offered on wired or wireless connections and on a variety of Internet-connected devices.

DirecTV has not announced a channel lineup for DirecTV now, but “[w]e expect to be able to offer local channel coverage in the future,” an AT&T official said.

--DirecTV Mobile
This “mobile-first” offering will feature premium video and “made-for-digital content” on smartphone, regardless of the wireless provider. Like DirecTV Now, DirecTV Mobile customers will be able to start watching following a “simple” process of signing in and downloading the app.

--DirecTV Preview
In a service that might remind some of Verizon’s go90 service, DirecTV will be a free, ad-supported offering delivered via wired or wireless connection, while also featuring “some of the quality programming available on DirecTV today.” The offering will also feature fare from AT&T’s AUDIENCE Network as well as Otter Media, the OTT-focused AT&T-The Chernin Group joint venture.